Behaviour Change Campaigns POCKET CHANGE EPISODE 15 [OFFICIAL]

Our 15th Pocket Change looks at BehaviourWorks Australia's work with The Shannon Company and what goes into a public campaign to bring about behaviour change for good. Denise Goodwin shares some of the insights she's gained working on such campaigns as Save 000, Respect and This Girl Can, and how telling the public not to do something can have unintended consequences.
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Pocket Change is a series of pocket-sized videos about a key aspect of behaviour change. Each episode features a BehaviourWorks Australia Researcher explaining their area of expertise in a clear and simple manner.  Grab a coffee, press play, and enjoy Pocket Change.
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