PVR In A New ‘AVATAR’ | Inside PVR’s First ICE Theatre | What is ICE & Is It Better Than IMAX, 4DX?

PVR in partnership with French exhibitor CGR cinemas launched India's first ICE theatre format in Delhi. But what is ICE aka Immersive Cinema Experience? The first ICE theatre screens in Delhi in Promenade Mall, Vasant Kunj, and PVR Ambience Mall, Gurugram recorded over 70 percent occupancy for Avatar 2, the first Hollywood film to release in India in ICE format. But how much does it cost and how will it affect your viewing experience? Joint MD of PVR Cinemas Sanjeev Bijli answers all your questions. Watch for more.
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