How to develop competitive advantage for your business?

#CompetitiveAdvantage
#BusinessStrategy
The term "competitive advantage” refers to a unique advantage a company has over its competitors. In this video, you will learn how to create Competitive advantage for your organization in the most simple and systematic way. The 3 simple steps for creating competitive advantage is derived from the coaching / consulting format that Paul Robinson   (http://www.paulrobinson.in) adapts in his teaching. For more details you can also visit our website http://crashcoursemba.com

Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author

Recommended books:
‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa
‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC
‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM
‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW
‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB

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