The kbbreview Podcast: How does your showroom smell?
17 بار بازدید -
6 ماه پیش
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Welcome to The kbbreview Podcast,
Welcome to The kbbreview Podcast, your host is Andy Davies, and this is Episode 5 of Season 11.
This is a great episdoe as we've got a topic today that will dazzle all your senses.
That's because it's all about, well, dazzling all the senses.
It's obvious that your showroom needs to look great, but do you ever think about how it smells, how it sounds or how it feels? Does your showroom engage all of your customer's senses?
There is a huge amount of psychological research confirming that appealing to all the senses can make customers more inclined to purchase in retail environments. Using scent, music, tactile displays and lighting can create a much more immersive and engaging experience.
We love all this kind of stuff so we're so pleased that our guest today is Charles Spence - he is a professor of experimental psychology at the Crossmodal Research Laboratory at Oxford University.
And if you find all this as interesting as we do, check out Charles' book Sensehacking: How to Use the Power of Your Senses for Happier, Healthier Living
This very special episode is brought to you with the support of our good friends at kbb Birmingham 2024, Europe's prime hub for the kitchen, bedroom, and bathroom industries.
The ultimate showcase of innovation is now only days away - it starts on Sunday, March the 3rd at the NEC Birmingham and runs to Wednesday the 6th
You can register for your free visitor pass now at kbb.co.uk. See you there!
Listen to all episodes now
Website: kbbreview.com/podcast
Apple Podcasts: podcasts.apple.com/gb/podcast/the-kbbreview-podcast/id1503373854
Spotify: open.spotify.com/show/1AlVQabEl38atAytadousb
LinkedIn: linkedin.com/company/kbbreview
Instagram: instagram.com/kbbreview
Facebook: facebook.com/kbbreviewmagazine
Twitter: twitter.com/kbbreview
This is a great episdoe as we've got a topic today that will dazzle all your senses.
That's because it's all about, well, dazzling all the senses.
It's obvious that your showroom needs to look great, but do you ever think about how it smells, how it sounds or how it feels? Does your showroom engage all of your customer's senses?
There is a huge amount of psychological research confirming that appealing to all the senses can make customers more inclined to purchase in retail environments. Using scent, music, tactile displays and lighting can create a much more immersive and engaging experience.
We love all this kind of stuff so we're so pleased that our guest today is Charles Spence - he is a professor of experimental psychology at the Crossmodal Research Laboratory at Oxford University.
And if you find all this as interesting as we do, check out Charles' book Sensehacking: How to Use the Power of Your Senses for Happier, Healthier Living
This very special episode is brought to you with the support of our good friends at kbb Birmingham 2024, Europe's prime hub for the kitchen, bedroom, and bathroom industries.
The ultimate showcase of innovation is now only days away - it starts on Sunday, March the 3rd at the NEC Birmingham and runs to Wednesday the 6th
You can register for your free visitor pass now at kbb.co.uk. See you there!
Listen to all episodes now
Website: kbbreview.com/podcast
Apple Podcasts: podcasts.apple.com/gb/podcast/the-kbbreview-podcast/id1503373854
Spotify: open.spotify.com/show/1AlVQabEl38atAytadousb
LinkedIn: linkedin.com/company/kbbreview
Instagram: instagram.com/kbbreview
Facebook: facebook.com/kbbreviewmagazine
Twitter: twitter.com/kbbreview
6 ماه پیش
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