Amarula Marula Fruit Cream Liqueur [UNBOXING]

Consumer Goods Expert
Consumer Goods Expert
37 هزار بار بازدید - 9 سال پیش - Unboxing: Amarula Marula Fruit Cream
Unboxing: Amarula Marula Fruit Cream Liqueur
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Amarula is a cream liqueur from South Africa. It is made with sugar, cream and the fruit of the African marula tree (Sclerocarya birrea) which is also locally called the Elephant tree or the Marriage Tree. It has an alcohol content of 17% by volume. It has had some success at international spirit ratings competitions, winning a gold medal at the 2006 San Francisco World Spirits Competition.

History:

Amarula was first marketed by Southern Liqueur Company of South Africa (the current trademark owners and wholly owned subsidiary of Distell Group Limited) as a liqueur in September 1989, the Amarula spirit having been launched in 1983. It has the taste of slightly fruity caramel.

Distribution:

Amarula has had particular success in Brazil. Recently, Amarula has attempted to break into the American market.

Elephant-associated marketing:

Elephants enjoy eating the fruit of the marula tree. Because of the marula tree's association with elephants, the distiller has made them its symbol and supports elephant conservation efforts, co-funding the Amarula Elephant Research Programme at the University of Natal, Durban. For marketing efforts it produces elephant-themed collectible items.

ABOUT THE MARULA:

The exotic marula fruit is found only on the sub-Saharan plains of Africa, where it grows in the wild for just a few weeks of the year. Not just totally delicious, it’s also rich in vitamin C, potassium,
calcium and magnesium, as well as protein.

Today marula trees grow abundantly in the wild and are found in many parts of South Africa, including the famous game reserve, Kruger National Park. They are also plentiful in Botswana, Swaziland, Namibia and Zimbabwe.
The trees support an extensive ecosystem. Their cooling canopies provide habitats for a range of plants and grasses, while the fruit is eaten by elephants, rhino, warthog, kudu, baboons, vervet monkeys, zebra, porcupine and even millipedes. Their leaves are also eaten by a range of browsers, including domestic cattle.

A study undertaken by the UK Department of International Development and the Natural Environment Research Council observed that the large-scale harvesting of the fruit poses no environmental risk. Fortunately, the trees are also protected under South African law, with strict policies in place to ensure environmentally-friendly treatment and eco- as well as socially-sustainable harvesting. This means that each bottle of Amarula carries a proud heritage of sustainable environmental and community care.

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9 سال پیش در تاریخ 1394/04/11 منتشر شده است.
37,082 بـار بازدید شده
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