What is Retail Media?

In the dynamic landscape of digital marketing, a phenomenon has been quietly reshaping the way brands connect with consumers—Retail Media.

In this in-depth exploration, we aim to unravel the mysteries behind Retail Media, charting its remarkable growth trajectory and examining why it has become such a significant player in the advertising landscape. From its seemingly sudden emergence to the present day, we'll navigate the key trends, challenges, and opportunities that define the rise of Retail Media in the contemporary marketplace. Join us as we embark on a journey through the corridors of digital commerce, seeking to answer the question that's on everyone's mind: What is Retail Media?

00:00 Intro
00:29 Digital Ad Spend Trends
01:46 Key Players in Retail Media
02:45 What Retail Media Ads Look Like
05:23 Ads vs Organic Listings
06:30 Privacy Updates
08:18 Cookie-less World
10:29 Meta vs Google vs Amazon
12:21 Key Revenue Drivers for Amazon
13:52 Walmart as a Retail Media Platform
15:17 Advertising with First Party Data/Amazon DSP
16:32 Streaming TV & Advertising
19:20 Amazon Launches Sponsored Video
19:40 In-store Display Ads
20:25 Key Takeaways
22:50 Amazon DSP for Non-Endemics

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