Walmart Marketplace Seller Academy: Product variants

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Product variants can help with searchability, conversion rates, and navigation, so it’s important to know how product variants are displayed on Walmart.com and how you'll benefit from giving shoppers more choices. Keep watching to learn how to create variant groups on Walmart Marketplace.

0:00 - Introduction
0:33 - Defining Product Variants
1:11 - Creating Variant Groups
4:45 - Maintaining Variant Groups
6:43 - Resources

Learn more:
Product Variant Groups: Overview
https://sellerhelp.walmart.com/s/guid...

Manage a Variant Group
https://sellerhelp.walmart.com/s/guid...

• #education
• #walmart_marketplace
• #walmart_marketplace_variant_groups
• #variants
• #product_variants
• #managing_variant_groups
• #variant_group_management
• #products_with_variants
• #api_variant_groups
• #item_dashboard_in_seller_center
• #group_variants
• #grouping_products
• #variant_attribute_name
• #using_the_full_item_spec_for_variants
• #variant_group_id
• #swatch_variant_attribute
• #swatch_image_url
• #primary_variant
• #variation_values
• #maintain_variant_groups