Seagram's Wine Coolers featuring David Duchovny | Television Commercial | 1989
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Seagram's Wine Coolers featuring David
Seagram's Wine Coolers featuring David Duchovny | Television Commercial | 1989
Seagram Company Ltd. (formerly traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was the largest owner of alcoholic beverage lines in the world at the height of the 1990s.
Toward the end of its independent existence, it also controlled various entertainment and other business ventures, with its purchase of MCA Inc., whose assets included Universal Studios and its theme parks, financed through the sale of Seagram's highly lucrative 25% holding of chemical leader DuPont, a position it acquired in 1981. Following this, the company imploded, with its beverage assets wholesaled off to various industry titans, notably The Coca-Cola Company, Diageo, and Pernod Ricard. Universal's television holdings were sold off to media entrepreneur Barry Diller, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate Vivendi in 2000.
The former Seagram headquarters in Montreal now belong to McGill University, under the name Martlet House. The iconic Seagram Building, once the company's American headquarters in New York City, was designed by architect Ludwig Mies van der Rohe with Philip Johnson. Regarded as one of the most notable examples of the functionalist aesthetic and a prominent instance of corporate modern architecture, it set the trend for the city's skyline for decades to follow. On completion, the innovative and luxuriously appointed 38-story tower's construction costs made it the world's most expensive skyscraper at the time.[1] It was sold to the Teachers Insurance and Annuity Association for $70.5 million in 1979.
Seagram Company Ltd. (formerly traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was the largest owner of alcoholic beverage lines in the world at the height of the 1990s.
Toward the end of its independent existence, it also controlled various entertainment and other business ventures, with its purchase of MCA Inc., whose assets included Universal Studios and its theme parks, financed through the sale of Seagram's highly lucrative 25% holding of chemical leader DuPont, a position it acquired in 1981. Following this, the company imploded, with its beverage assets wholesaled off to various industry titans, notably The Coca-Cola Company, Diageo, and Pernod Ricard. Universal's television holdings were sold off to media entrepreneur Barry Diller, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate Vivendi in 2000.
The former Seagram headquarters in Montreal now belong to McGill University, under the name Martlet House. The iconic Seagram Building, once the company's American headquarters in New York City, was designed by architect Ludwig Mies van der Rohe with Philip Johnson. Regarded as one of the most notable examples of the functionalist aesthetic and a prominent instance of corporate modern architecture, it set the trend for the city's skyline for decades to follow. On completion, the innovative and luxuriously appointed 38-story tower's construction costs made it the world's most expensive skyscraper at the time.[1] It was sold to the Teachers Insurance and Annuity Association for $70.5 million in 1979.
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