The Right Way To Monetize Your TikTok or Any Other Social Media Account

People are way too transactional when it comes to their social media marketing. Not everything you do on social media is going to be or can be directly traced to a transaction, but that doesn't mean it isn't worth your time. Similar to a billboard or TV commercial, those forms of marketing can not be traced directly to a sale either, yet people don't question why businesses run commercials or put up billboards. It's the same concept of building brand awareness just on a different medium.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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