Who is your Ideal Customer? Find Out!

Who is your ideal customer avatar (also known as your ICA) and more importantly, why does it matter? This brief video will walk you though some simples steps helping you identify your pefect customer, because knowing your ideal audience will make your business more efficient. Identifying your ICA is a key step in working smarter, not harder. And if watch to the end, you'll be reward with a freebie!  

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