Google Ads URL Tracking

Google Ads provides a lot of ways for you to track your landing page URLs, so many that sometimes people can get confused. In this video, we talk through setting up tracking templates, using custom parameters, and more to ensure your campaigns are being tracked in all of your analytics and CRM platforms appropriately.

0:22 - Quick Note on Pixels & Links
0:48 - High Level Account Settings for Google Ads Tracking
1:20 - Google Ads Autotagging: What It Is & What It Isn’t
3:55 - Overview of Final URL Suffixes
5:11 - Parallel Tracking & Who Needs to Use It
6:21 - Understanding the Tracking Template Formatting
8:03 - Understanding How Parameters Work in URL Tracking
9:54 - Manual vs Dynamic Parameters
10:55 - Google Ads ValueTrack Parameters
12:33 - Using Custom Parameters to Tag Your Landing Pages
14:41 - How the Google Ads Account Hierarchy Works for Tracking Templates

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