StarCraft 2: FREE TO PLAY?!

So StarCraft 2 is going free to play... Let's talk about that!
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On November 14th a big part of StarCraft 2 becomes free to play. This includes campaign, co-op, arcade and multiplayer. A lot of people have raised concerns.

Will this hurt ladder integrity? Will this pave the way to more and more micro transactions? Will this actually improve the player base?

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