Customer Retention in Power BI DAX Measures

Customer retention is one of the most common scenarios of data analysis, which is very useful for business. As a business, you would like to know how many new customers you have in each month, how many returning,  and how many lost customers. Knowing these, would help you to focus on the growth plan, and bring more new customers, keep more returning customers, and reduce the number of lost customers. I have written previously about a simple way to find out which customers are new, or lost. However, in this video, I am going to share more details about some other analysis that can be useful, especially when you want to analyze the customer retention for each period (when the date is an axis of the chart).
Download the file and read more explanation from my blog article link here:
https://radacad.com/customer-retentio...

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