How Social Objects Grow Your Business

In this video, Avon discusses the concept of a social object, which is something that brings people together and fosters conversation. He explains how businesses can leverage social objects to create meaningful interactions and brand value, emphasizing the need to focus on the audience's interests rather than self-promotion. Examples of social objects include shared experiences and digital content like videos. Avon advises entrepreneurs to think about what their audience wants to engage with and share in order to create successful social objects.

00:00 Introduction to Social Objects
00:39 The Role of Video in Social Objects
00:45 Common Mistakes by Business Owners
01:02 Creating Meaningful Conversations
01:59 Tips for Entrepreneurs
02:17 Conclusion and Call to Action

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