The 5 Marketing Management Orientations

Marketing management orientations are philosophies guiding companies' strategies. The five orientations are:

Production Orientation: Focus on efficient production and cost minimization.
Product Orientation: Emphasis on product quality and innovation.
Sales Orientation: Aggressive sales tactics to push products.
Market Orientation: Customer needs drive product development and marketing.
Societal Orientation: Balancing profit with social and environmental responsibility.

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