Agile Marketing - A Step-by-step Guide | Femi Olajiga

Femi Olajiga
Femi Olajiga
7.7 هزار بار بازدید - 6 سال پیش - Agile Marketing - A Step-by-step
Agile Marketing - A Step-by-step Guide. In this video, I  explain a step by step guide to implementing Agile marketing from a strategy, people, and process perspective.  Everyone is trying to implement Agile in marketing and there is so much junk content online. Unless you fully understand the difference between Agile in IT and how it differs from marketing, you are bound to make mistakes. I recommend that you focus less on frameworks like Scrum and Kanban.  

Need help implementing Agile marketing? Contact me via my website https://www.cxconversion.com/agile-ma...
Video timeline:
0:00 Introduction
0:13 Agenda - Table of content
0:36 What is Agile Marketing?
5:17 Agile Marketing Model
17:18 How to Implement Agile Marketing
31:38 Questions and recommendations about Agile marketing transformation and implementation
31:48 Clarify and align what Agile marketing means to your team(s)
32:38 Ask yourself: “Why do we need Agile Marketing?
33:48 Confirm your expectations from Agile Marketing
35:13 How will Agile marketing affect each member of your team specifically?
37:18 What incentive does Agile marketing provide to each person on your team?
37:47 How do you plan to get buy-in from everyone?
38:57 How do you plan to develop Agile marketing skills across your teams?
39:56 What resources will your teams need to become truly Agile?
40:18 How many campaigns and projects will retain the waterfall model?
42:16 Agile Marketing Coach & Trainer

To learn more about Agile marketing, I recommend buying and reading the book Lean Agile Marketing. Also, watch the following videos

Agile Marketing Case Study Agile Marketing Case Study

AGILE MARKETING FRAMEWORKS - ACTIONABLE TIPS THAT WORK Agile Marketing Frameworks - Actionab...

Why Agile Marketing? Why Agile Marketing?

Agile Marketing Software Agile Marketing Software

Benefits of Agile Marketing  Benefits of Agile Marketing

The Agile Marketing Transformation - Femi Olajiga - Hard Corps Marketing Show #199 The Agile Marketing Transformation - ...

AGILE MARKETING TRAINING: THE RECOMMENDED LEARNING PATH  Agile Marketing Training: The Recomme...

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6 سال پیش در تاریخ 1397/06/07 منتشر شده است.
7,708 بـار بازدید شده
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