What is Media Dependency Theory

What is Media Dependency Theory discusses Ball-Rokeach and DeFleur's Dependency Model of Media Effects. Dr. Uma Shankar Pandey discusses how the media systems, social systems and the audience influence each other.
The intensity of the the media influence is impacted by the dependency of the audience and social systems on the media systems

#mediadependency #mediasystems #mediaeffects

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0:00 Intro
2:17  Media Effects
3:43 Dependency Model
5:22 Process Model
7:09 Strengths
8:38 Weakness

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