This is How to Optimize Your LinkedIn Profile
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I will discuss why you
I will discuss why you must do these things to be successful on LinkedIn. Find out what I learned from teaching LinkedIn to more than 500 people.
The most professional social media network is LinkedIn. The social media platform lets you share your experience, skills, and qualifications with future employers. It also helps you build and interact with your professional network and grow your personal brand as a professional.
I spend a lot of time on LinkedIn. It is a great place to learn, interact with your network, and build your story. Yes, an up-to-date LinkedIn can help you find your next job, but it is more than that.
It's not just a place where you update your profile so that you can find another job. LinkedIn has evolved since it was launched on May 5, 2003. LinkedIn is one of the world's largest professional networks on the internet, and for a good reason.
I have taught LinkedIn to more than 500 colleagues during my marketing career, including students at Duke University. I have found that they need to do three main things: update their LinkedIn profile, learn how to use LinkedIn better, and shape their personal brand.
Often the conversation with my colleagues goes in the direction where they start asking themselves questions such as
How can I incorporate LinkedIn into my daily work responsibilities?
Where do I get more business value from it?
How do I maximize my time on it?
Here's what I learned from teaching LinkedIn to my colleagues and what I found most people need to do on LinkedIn to use it more successfully.
📒 Show Notes and Resources 📒
TIMECODES ⏰
00:18 LinkedIn Tips: What I Learned from Teaching LinkedIn to 500+ People
01:34 Get the Attention of Your Audience
02:31 Master Your Keywords and Avoid Buzzwords
04:03 Focus on the Top Sections of Your Profile First
05:34 Secure Your Custom URL
06:05 Add a Background Photo
07:00 Upload a Professional Profile Picture
07:50 Write a Headline That Goes Beyond Your Job Title
08:09 Write a Killer About Section
08:44 Show Off Your Best Work in the Features Section
09:12 Write Accomplishment-Driven Descriptions
09:48 Your Resume and LinkedIn Profile Should (Mostly) Match
10:21 Add Certifications, Volunteer, and Language Sections
10:42 Add Your Skills
10:57 Pay it Forward with Recommendations
11:29 Check Your Profile Settings
11:44 Request Connections Thoughtfully
12:18 Take Advantage of LinkedIn Learning
12:34 Share Articles
13:11 Join LinkedIn Groups
13:30 Use LinkedIn When You are NOT Job Searching
14:04 Bringing It All Together
Our mission here at Knowledge Enthusiast is to help you with weekly tips on improving your professional and personal life.
Connect with Matthew Royse on Social Media:
https://matthewroyse.com/
LinkedIn: matthewroyse
Medium: mattroyse
Twitter: mattroyse
#knowledgeenthusiast #matthewroyse #mattroyse
QUESTION - Have a question about LinkedIn, LinkedIn profile, social selling, social media, professional networking, b2b marketing, how to find clients on LinkedIn, how to find a job on LinkedIn, job searching, or anything else? Post in the comments section of this video!
About: In this video, Matthew Royse from Knowledge Enthusiast shares his tips after having the opportunity to teach his colleagues how to use LinkedIn better is a blessing. Matthew hopes you find these tips valuable when using this social media network. The bottom line is that you need to give your LinkedIn profile care and feeding. Also, be consistent. For example, share one article a day that provides value to your network so you stay top of mind with them. Update your LinkedIn profile once a month, and don't forget to use LinkedIn when you are not job searching.
The most professional social media network is LinkedIn. The social media platform lets you share your experience, skills, and qualifications with future employers. It also helps you build and interact with your professional network and grow your personal brand as a professional.
I spend a lot of time on LinkedIn. It is a great place to learn, interact with your network, and build your story. Yes, an up-to-date LinkedIn can help you find your next job, but it is more than that.
It's not just a place where you update your profile so that you can find another job. LinkedIn has evolved since it was launched on May 5, 2003. LinkedIn is one of the world's largest professional networks on the internet, and for a good reason.
I have taught LinkedIn to more than 500 colleagues during my marketing career, including students at Duke University. I have found that they need to do three main things: update their LinkedIn profile, learn how to use LinkedIn better, and shape their personal brand.
Often the conversation with my colleagues goes in the direction where they start asking themselves questions such as
How can I incorporate LinkedIn into my daily work responsibilities?
Where do I get more business value from it?
How do I maximize my time on it?
Here's what I learned from teaching LinkedIn to my colleagues and what I found most people need to do on LinkedIn to use it more successfully.
📒 Show Notes and Resources 📒
TIMECODES ⏰
00:18 LinkedIn Tips: What I Learned from Teaching LinkedIn to 500+ People
01:34 Get the Attention of Your Audience
02:31 Master Your Keywords and Avoid Buzzwords
04:03 Focus on the Top Sections of Your Profile First
05:34 Secure Your Custom URL
06:05 Add a Background Photo
07:00 Upload a Professional Profile Picture
07:50 Write a Headline That Goes Beyond Your Job Title
08:09 Write a Killer About Section
08:44 Show Off Your Best Work in the Features Section
09:12 Write Accomplishment-Driven Descriptions
09:48 Your Resume and LinkedIn Profile Should (Mostly) Match
10:21 Add Certifications, Volunteer, and Language Sections
10:42 Add Your Skills
10:57 Pay it Forward with Recommendations
11:29 Check Your Profile Settings
11:44 Request Connections Thoughtfully
12:18 Take Advantage of LinkedIn Learning
12:34 Share Articles
13:11 Join LinkedIn Groups
13:30 Use LinkedIn When You are NOT Job Searching
14:04 Bringing It All Together
Our mission here at Knowledge Enthusiast is to help you with weekly tips on improving your professional and personal life.
Connect with Matthew Royse on Social Media:
https://matthewroyse.com/
LinkedIn: matthewroyse
Medium: mattroyse
Twitter: mattroyse
#knowledgeenthusiast #matthewroyse #mattroyse
QUESTION - Have a question about LinkedIn, LinkedIn profile, social selling, social media, professional networking, b2b marketing, how to find clients on LinkedIn, how to find a job on LinkedIn, job searching, or anything else? Post in the comments section of this video!
About: In this video, Matthew Royse from Knowledge Enthusiast shares his tips after having the opportunity to teach his colleagues how to use LinkedIn better is a blessing. Matthew hopes you find these tips valuable when using this social media network. The bottom line is that you need to give your LinkedIn profile care and feeding. Also, be consistent. For example, share one article a day that provides value to your network so you stay top of mind with them. Update your LinkedIn profile once a month, and don't forget to use LinkedIn when you are not job searching.
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