Differentiation and Positioning | Principles of Marketing

In this video, we discuss Positioning and Differentiation. In principles of marketing, Positioning is arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of the target customers. Differentiation means differentiating the market offering to create superior customer value.

--- RESOURCES --
► Business Plan Template: https://payhip.com/b/9MkEg
► Business Dictionary: https://payhip.com/b/zLfx0
► PowerPoint Presentation: https://payhip.com/b/kbHpq

Buy me a Coffee = Support my Next Video
Buy me a Coffee: https://www.buymeacoffee.com/keepupedu

Mentioned Videos:
New Marketing Process Video: The Marketing Process 5 Steps Marketi...
Marketing Macroenvironment: The Marketing Macroenvironment Explained
Consumer Managed Relationships: Consumer Managed Relationships | Intr...
Understanding the Market: Marketing Process Step 1 | 5 Steps Ma...
More Marketing Videos: Playlist

Time Stamps:
0:00 Start
0:30 Differentiation Definition
0:37 Positioning Definition
1:35 Customer Driven Marketing Strategy Steps
3:00 Product Proposition
4:13 Differentiation Steps
4:29 Competitive Advantage
6:35 Value Proposition

-- SUBSCRIBE --
@keepupeducational

#Differentiation #Positioning #principlesofmarketing #marketing

• #education
• #differentiation_and_positioning
• #positioning_in_marketing
• #differentiation_in_marketing
• #differentiation_and_positioning_in_marketing
• #differentiation_and_positioning_strategy
• #marketing_differentiation
• #marketing_positioning
• #positioning_definition
• #positioning_marketing
• #differentiation_marketing
• #principles_of_marketing
• #marketing_differentiation_explained
• #product_differentiation_and_positioning
• #differentiation_and_positioning
• #positioning_and_differentiation
• #marketing