Marketing Strategy for an NFT Collection & Community-based marketing [Ninja Squad CASE STUDY]
17.6 هزار بار بازدید -
3 سال پیش
-
Marketing in web3 is still
Marketing in web3 is still a mystery for many and there's no playbooks on Google... yet! 💡
In this video, I shared our macro level marketing strategy for Ninja Squad, an NFT collection that launched in November 2021 and sold out within minutes. We'll be looking at what it means to do community-based marketing and how we can approach marketing from a customer journey angle.
This is a detailed video and should help marketers & creators in this space!
Find Ninja Squad here:
OpenSea: bit.ly/33xS4AQ
Discord: discord.com/ninjasquad
Medium: ninjasquad.medium.com/
Website: ninjasquadnft.io/](ninjasquadnft.io/
Linkedin: www.linkedin.com/company/ninja-squad-nft/
Twitter: twitter.com/ninjasquadnft
⏰ t i m e s t a m p s
00:00 Intro
02:08 What are NFTs?
03:31 How I approach NFT projects
04:34 We’re focusing on NFT projects that act like startups
05:29 Looking at Ninja Squad’s marketing strategy document
06:57 3 key stages for the customer journey
08:13 First stage of the customer journey: attract
17:40 Second stage of the customer journey: nurture
29:10 Third stage of the customer journey: retain
32:15 Final thoughts and wrapping up
▶️ w a t c h t h e s e n e x t
» Learning about NFTs, a big new role, hitting goals for Youtube, using Twitter: • Life & Work Update // Learning about ...
» Jobs To Look Out For In 2022: • Jobs To Look Out For In 2022 & beyond...
» Day in the life as a Marketing Manager of an NFT Collection: • Day in the life as a Marketing Manage...
» NFT Marketing 101: • What Can We Learn From NFT Marketing?...
🔗 l e t ‘ s c o n n e c t
» Join the Discord group to connect & learn w/ marketers: discord.com/invite/Yc5XVgc8Qp
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» Subscribe to the channel: bit.ly/33aKB7
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» business inquiries: [email protected]
🙋🏻♀️ a b o u t m e
Marketer & educator spent years in b2b tech. Now putting marketing brain into NFTs & web3 and having fun. Weekly videos on YouTube. Head of Marketing at Ninja Squad.
#nftmarketing
Hope you enjoy!
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank
3 سال پیش
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