[NGOs & Charities] Contactless payment donation: Norwegian Centre against Racism | JCDecaux Norway

In Lillestrøm, The Norwegian Centre against Racism (Antirasistisk Senter) together with JCDecaux Norway created an interactive campaign which combined AR and Contactless Payment technologies to fight racism and discrimination.

Hateful words and actions stopped after passers-by tapped to make a donation.

• #science_technology
• #advertising_campaign
• #innovation
• #augmented_reality
• #contactless_payment
• #digital_ooh
• #dooh
• #out_of_home
• #out_of_homd_advertising
• #digital
• #jcdecaux