What is merchandising?? //Types of Merchandising

What is Merchandising
Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, ... More?
Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising to influence customer intent and reach their sales goals.

In both brick-and-mortar and digital stores, a variety of merchandising techniques are used to arrange products, communicate their value, and create an optimal customer experience. Many disciplines fit under the umbrella of merchandising, and there are a variety of merchandising types. These include, but are not limited to:

Product merchandising
Retail merchandising
Visual merchandising
Digital merchandising
A great way to answer “what is merchandising?” is to tie it back to history.

For starters, merchandising is old as trade itself. Buyers and sellers have always entered into dynamic relationships whereby the former was focused on providing enough value to make the sale and the latter was focused on understanding if the value was worth the buy.

Step into the markets of Varanasi, India, one of the oldest continuously inhabited cities, and you’ll see that there are parallels between ancient forms of merchandising and even the most digitally-focused responsive merchandising efforts of today.
Like most of the world’s outdoor marketplaces and certainly like the merchandising spaces within shopping malls, elements of visual merchandising are on full display in Varanasi. And many of today’s merchandising techniques, including the use of color and the manipulation of traffic, are used as well.

What we see today as new merchandising techniques are simply fresh takes on what has existed for millennia.

Today’s use of holograms to get the attention of shopping mall visitors, for example, isn’t all that different to how snake charmers in Varanasi draw the attention of tourists to particular stands.

And merchandising displays have always been important, whether we’re talking about iPhones or meat.
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