New Creator YouTube Studio Features Announced - Impressions, Impression CTR, Unique Views & MORE
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New Creator YouTube Studio Features
New Creator YouTube Studio Features Announced - Impressions, CTR, Unique Viewers & More // YouTube has announced the New YouTube Creator studio beta aka YouTube Studio and making it the default for all YouTubers shortly. This will include a new look and 3 new analytics - Thumbnail Impressions, Thumbnail Click-through Rate and Unique Viewers.
New ways for creators to understand their reach on YouTube
Moving forward, you’ll see three new metrics in YouTube Analytics – Impressions, Impressions click-through rate, and Unique Viewers – that give a deeper understanding of your reach on YouTube. These new metrics are rolling out to a small group of creators today and will be available to everyone in YouTube Studio within a few weeks. A couple of weeks after that they will be available in Creator Studio Classic.
Impressions
An Impression is counted when a viewer on YouTube sees one of your video thumbnails. Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view.
It’s important to note that the impression metric only reflects impressions generated by your thumbnails on YouTube, including thumbnails on the homepage, subscription feed, search, and “up next” section.
Impressions click-through rate
We’re also adding Impressions click-through rate, which shows you the percentage of your impressions on YouTube that turned into views. Different factors affect your click-through rate. For example, effective thumbnails and titles that attract your target audience may drive this rate up. This metric can help you make more informed decisions on how to optimize your titles and thumbnails, especially when you look at how this metric changes between past videos.
Unique viewers
Unique viewers shows the estimated number of different people who watch your videos over a period of time. Whether they watch on desktop, mobile phone or watched more than one of your videos, that person will count as one unique viewer.
You can use this data to compare your audience size to your subscriber base, and identify videos that helped reach a wider audience. This information can also help guide your content strategy, and showcase your true reach when discussing brand deals and sponsorships.
Announcement Blog - https://youtube-creators.googleblog.com/2018/03/youtube-studio-better-insights-new.html
Tips for using impressions & CTR data - https://support.google.com/youtube/answer/7628154
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