NHL PROTOTYPES 3: Gone But Not Forgotten

Get ready for another peek at rejected NHL logo and jersey designs! The third installment of this series uncovers prototypes and concept art that have rarely been seen.

See what the New York Rangers considered alongside the Lady Liberty third jersey. What a Minnesota North Stars jersey could have looked like in Dallas. And Florida Panthers gloves with claws!

▪️ CHAPTERS ▪️
00:00 – Introduction
01:24 – The ’90s Revisted
04:21 – Name That Team!
06:08 – Landing a Logo
10:53 – Rebranding With Abandon
13:15 – Designs to Celebrate
14:41 – Bonus: Mysteries to Ponder

This video showcases a variety of unused designs created under the guidance of NHL franchises and follows up on the NHL Prototypes series:
Part 1: What Might Have Been ▸ NHL PROTOTYPES 1: What Might Have Been
Part 2: Designing the ’90s ▸ NHL PROTOTYPES 2: Designing the ’90s

Special thanks to Joe DeLessio for sharing his thoughts on rediscovering a video by MSG Networks about the Rangers’ third jersey design.

Featured teams include the Anaheim Ducks, Atlanta Thrashers, Buffalo Sabres, Columbus Blue Jackets, Dallas Stars, Edmonton Oilers, Florida Panthers, New Jersey Devils, New York Rangers, Ottawa Senators, Phoenix Coyotes, Pittsburgh Penguins, San Jose Sharks, Vegas Golden Knights, Washington Capitals, and Winnipeg Jets.

Includes original artwork by Jacob Barrette, Fanbrandz, Greg Fisher, ProPlayer, Reebok, Dave Scheponik, Terry Smith, and Valentine Design.