Media in Context Presentation - Les Binet and Peter Field at #EffWeek 2017

'Media in Context' is the sneak preview of Les Binet and Peter Field's further research into the changing media landscape following on from last years report 'Media in Focus'. In this session they look in more detail at what produces long-term branding effects and how to optimise the 60/40 brand building vs activation rule in different sectors, brand size or specialism.

Les Binet, Head of Effectiveness, adam&eveDDB
Peter Field, Peter Field Consulting

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• #advertising