Selective Filter Model | Media | AQA A-Level Sociology
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10 ماه پیش
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This key topic video for
This key topic video for AQQ A Level Sociology students summarises the selective filter model, one of the key model students need to learn to explore the relationship between media and audiences.
#sociologyrevision #alevelsociology #tutor2usociology #aqasociology
VIDEO TIMESTAMPS
0:00 - Introduction
0:22 - Selective filter model explanation
2:14 - Selective exposure filter
2:56 - Selective perception filter
3:27 - Selective retention filter
4:43 - Example of selective filter model in contemporary society
6:27 - Criticisms of selective filter model
VIDEO SUMMARY
The selective filter model suggests that audiences display agency in their choice, interpretation, and retention of media messages. Clapper proposed 3 filters that media messages pass through: selective exposure, selective perception, and selective retention. Individuals choose what media to engage with, interpret messages based on their worldview, and retain information that aligns with their opinions. Critics argue selective retention is difficult with short attention spans, algorithms limit selective exposure, and individuals seek out reinforcing media.
KEY TERMS
selective filter model, selective exposure, selective perception, selective retention, media effects, audience agency, dominant ideology
#sociologyrevision #alevelsociology #tutor2usociology #aqasociology
VIDEO TIMESTAMPS
0:00 - Introduction
0:22 - Selective filter model explanation
2:14 - Selective exposure filter
2:56 - Selective perception filter
3:27 - Selective retention filter
4:43 - Example of selective filter model in contemporary society
6:27 - Criticisms of selective filter model
VIDEO SUMMARY
The selective filter model suggests that audiences display agency in their choice, interpretation, and retention of media messages. Clapper proposed 3 filters that media messages pass through: selective exposure, selective perception, and selective retention. Individuals choose what media to engage with, interpret messages based on their worldview, and retain information that aligns with their opinions. Critics argue selective retention is difficult with short attention spans, algorithms limit selective exposure, and individuals seek out reinforcing media.
KEY TERMS
selective filter model, selective exposure, selective perception, selective retention, media effects, audience agency, dominant ideology
10 ماه پیش
در تاریخ 1402/08/03 منتشر شده
است.
601
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