Trademark Licensing: What You Need to Know
4 هزار بار بازدید -
11 سال پیش
-
Trademark licensing is the practice
Trademark licensing is the practice by which a trademark owner permits a third party to use its trademark. In this video, Monica Riva Talley, a director at the intellectual property law firm Sterne, Kessler, Goldstein & Fox P.L.L.C., explains how trademark licensing can grow the market value of your brands and generate additional revenue. She addresses the common pitfalls of licensing agreements and provides recommendations for a successful trademark licensing campaign.
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For related trademark videos, view the full playlist:
Trademark Licensing: What You Need to...
Subscribe to our channel for timely videos discussing critical trends and issues impacting IP, business strategy and monetization: http://www.youtube.com/subscription_c...
Visit our website: http://www.skgf.com
11 سال پیش
در تاریخ 1392/04/07 منتشر شده
است.
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