Total Addressable Market, How to Find TAM [in 2022]

In this video, we look at Total Addressable Market and Market Sizing, what is it? Why is it important? And how do you find it? Actually Total Addressable Market is one of the biggest reasons why investors say no. It doesn’t mean you’ll get funded if it is big enough, but it does mean that you will get a no if it is too small.

We look at bottoms-up analysis as well as top-down analysis, in both cases, I will give specific methods on how to find the total addressable market.

With Vivino, we built a big business in a $400 billion market. Having a big market is a massive advantage when it comes to building a Startup.

In the video, there are two full case studies that can help better understand and actually do Market Sizing for your Startup.

Raw Startup Blog:
https://rawstartup.co/

Raw Startup T-shirt:
https://rawstartup.threadless.com/des...

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