The Rise and Fall of ALEXACHUNG

Alexa Chung has been so influential in fashion for so many years, so it's a real surprise that her company ALEXACHUNG failed so quickly. But, the brand was founded a little too late with a bit of a dated look and struggled to push boundaries in any way. They did however listen to consumers and try to adapt, even if it was too little too late. I think we could see a resurgence for the brand if the right people were to help, but it would certainly need a major overhaul

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