EverPure Purple: Give Brassy Hair the Toning it Needs

Try America’s #1 Purple Shampoo* by L’Oreal Paris. Our EverPure Purple haircare system delivers powerful purple toning to neutralize brassy orange and yellow tones in one wash. Formulated for all blonde, highlighted, gray, and sliver hair. Bundle brightens your color, without stripping moisture. EverPure is always free of sulfates, parabens, DMDM hydantoin, and added phthalates.
*Calculated based on Hair Care & Styling items identified as Purple Shampoo the 52 Weeks Ending 12/30/2023 time period, Total US xAOC. Copyright © 2023, Nielsen Consumer LLC.

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