The Power of CDPs in Omnichannel Retail | CDP World 2023

Description: Explore the dynamic landscape of retail and branding through the lens of customer data platforms. Led by the former head of marketing and digital for Casey's, a Fortune 500 retailer, this session at CDP World 2023 will cover why understanding your customer is paramount and how a CDP serves as the linchpin in your marketing technology.

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Chapters:

0:00 Introductions
3:20 The retail landscape
10:56 How a CDP supports retail’s shift towards omnichannel
23:23 Activation examples of leveraging first-party data with a CDP

• #science_technology
• #treasure_data
• #customer_data_platform
• #cdp
• #big_data
• #enterprise_customer_data_platform
• #crm
• #customer_data_platform
• #marketing_automation
• #mat
• #personalization
• #machine_learning
• #growth_hacking
• #data_action
• #digital_transformation
• #customer_journey
• #customer_experience
• #single_customer_view
• #scv
• #ai
• #customer_360_profile
• #cpg
• #consumer_packaged_goods
• #privacy
• #data