Online Mattress Vs Offline Mattress ! मेट्रेस शोरूम से खरीदे या ओन लाइन खरीदे ?
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Online Mattress Vs Offline Mattress
Online Mattress Vs Offline Mattress ! मेट्रेस शोरूम से खरीदे या ओन लाइन ?
According to a Research and Markets report, while India’s overall mattress market has grown at a CAGR of over 11% in the last five years, the organised industry has grown at 17%. The mattress category in India is worth
`12,000-13,000 crore; of this the organised segment commands 40% share.
Still more than 90% of retail is offline in India,so it's a great opportunity for online mattress market in India.
In this video we describe difference between online mattress and off line mattress. It's advantages and disadvantages for customers.
Online Mattress Vs Offline Mattress
1) for online mattress buying you don't have to go outside of your home you can order it from your office or home anywhere you are. It's delivered to your door step.
For Off line mattress buying you have to visits different mattress stores .
2) Online mattress you can easily compare foam or spring layers and features, advantages, price , warranty and review.
Offline it's difficult to compare you have to visits different stores but number of areas have limited brands of mattress store.
3) unlimited access of worlds great mattress brands.
Offline limited stores in cities.
4) offline showroom sales person influance your decision making.
Online there in no sales person so information and mattress Reviews influance your decision making.
5) online customer get more discounts as compare to offline due to there is no middle man commissions.
Offline customer not get more discounts and offere due to middle man commission.
6) offline mattress supply chain is long as compare to online. (Manufacturer To Distributor To Dealer To customer) so almost 30 To 35% middle man commissions. If mattress cost Rs. 65 than customer get this mattress at Rs. 100.so it's costly.
Online mattress supply chain is short (Manufacturer to Customer we can say C2C) so there is no middle man commissions and customer get mattress at lower cost.
7) offline mattress Stores have internal competition with local stores so limited offers available.
Online mattress global high competition with number of players and also online company sales through company application,Amazon and flipkart also so flipkart Or Amazon also give some more offers to customers.
8) online mattress you can not touch and feel mattress so company gives 30 to 100 days free trial period.
Offline mattress you can touch and feel mattress so it's easy to select mattress as compare to online. (Most of offline mattress company not give free trial period)
9) Online transportation of mattress easy due to roll pack technology. Mattress vaccume and packed in a box so it's easy to transport.
Offline only few mattress company delivered mattress in box.
10) online mattress customer get easy EMI or finance facility.
Offline mattress only few stores or company have EMI finance facility.
11)There is chance(risk) of online vaccume box pack mattress gets early softness after use. (May be there is no warranty for softness)
Offline good density mattress will not get softness early as compare to box pack vaccume mattress.
12) online mattress customer get authentic information about mattress.
Offline less authentic information. (Sales person have sales skills and he use it for close sales)
13) Online mattress customer buy mattress products on the basis of Reviews and rating of mattress which alrady used by someone. Customer get after use Review online.
Offline mattress customer Reviews are not too much weight.Because it's share with limited people.
14) online mattress buying is not time consuming.
Offline mattress buying is time consuming.
Top online mattress companies of India like Sleepy Cat, The sleep company, Wakefit, Sunday and sllepX are performing well in indian online mattress market. So some of these company also have plan for open Retail outlets to get benifit of 90 % off line mattress market.
And top offline mattress company like sleepwell and kurlon also wants to enter in online mattress market of India.
Online Mattress buying is easy. But if you like to experience retail and experience Mattress buying than I suggest to buy from mattress store.
#onlinemattress #mattress #whyonlinemattress#onlineshopping
According to a Research and Markets report, while India’s overall mattress market has grown at a CAGR of over 11% in the last five years, the organised industry has grown at 17%. The mattress category in India is worth
`12,000-13,000 crore; of this the organised segment commands 40% share.
Still more than 90% of retail is offline in India,so it's a great opportunity for online mattress market in India.
In this video we describe difference between online mattress and off line mattress. It's advantages and disadvantages for customers.
Online Mattress Vs Offline Mattress
1) for online mattress buying you don't have to go outside of your home you can order it from your office or home anywhere you are. It's delivered to your door step.
For Off line mattress buying you have to visits different mattress stores .
2) Online mattress you can easily compare foam or spring layers and features, advantages, price , warranty and review.
Offline it's difficult to compare you have to visits different stores but number of areas have limited brands of mattress store.
3) unlimited access of worlds great mattress brands.
Offline limited stores in cities.
4) offline showroom sales person influance your decision making.
Online there in no sales person so information and mattress Reviews influance your decision making.
5) online customer get more discounts as compare to offline due to there is no middle man commissions.
Offline customer not get more discounts and offere due to middle man commission.
6) offline mattress supply chain is long as compare to online. (Manufacturer To Distributor To Dealer To customer) so almost 30 To 35% middle man commissions. If mattress cost Rs. 65 than customer get this mattress at Rs. 100.so it's costly.
Online mattress supply chain is short (Manufacturer to Customer we can say C2C) so there is no middle man commissions and customer get mattress at lower cost.
7) offline mattress Stores have internal competition with local stores so limited offers available.
Online mattress global high competition with number of players and also online company sales through company application,Amazon and flipkart also so flipkart Or Amazon also give some more offers to customers.
8) online mattress you can not touch and feel mattress so company gives 30 to 100 days free trial period.
Offline mattress you can touch and feel mattress so it's easy to select mattress as compare to online. (Most of offline mattress company not give free trial period)
9) Online transportation of mattress easy due to roll pack technology. Mattress vaccume and packed in a box so it's easy to transport.
Offline only few mattress company delivered mattress in box.
10) online mattress customer get easy EMI or finance facility.
Offline mattress only few stores or company have EMI finance facility.
11)There is chance(risk) of online vaccume box pack mattress gets early softness after use. (May be there is no warranty for softness)
Offline good density mattress will not get softness early as compare to box pack vaccume mattress.
12) online mattress customer get authentic information about mattress.
Offline less authentic information. (Sales person have sales skills and he use it for close sales)
13) Online mattress customer buy mattress products on the basis of Reviews and rating of mattress which alrady used by someone. Customer get after use Review online.
Offline mattress customer Reviews are not too much weight.Because it's share with limited people.
14) online mattress buying is not time consuming.
Offline mattress buying is time consuming.
Top online mattress companies of India like Sleepy Cat, The sleep company, Wakefit, Sunday and sllepX are performing well in indian online mattress market. So some of these company also have plan for open Retail outlets to get benifit of 90 % off line mattress market.
And top offline mattress company like sleepwell and kurlon also wants to enter in online mattress market of India.
Online Mattress buying is easy. But if you like to experience retail and experience Mattress buying than I suggest to buy from mattress store.
#onlinemattress #mattress #whyonlinemattress#onlineshopping
2 سال پیش
در تاریخ 1401/02/04 منتشر شده
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