Sports Tourism - The Trends and the Impact - WTM 2013

With the numbers of people travelling to support their teams, attend major sporting events or compete in mass participation events or on action holidays running into the millions, the sports tourism market has never been stronger. This session will analyse the trends that will define that market in the years to come -- as well as the challenges it faces in terms of sustainability, community involvement and environmental impact, ensuring that good practice and preparation allows businesses to maximise their involvement in the sports tourism market. It will provide a guide to avenues for investment for the market as well as outline key opportunities for those travel companies and organisations not currently working in sport to capitalise on upcoming sports tourism trends in a responsible and sustainable manner.

Moderator: David Cushnan, Editor, SportsPro

Sandra Greer, Repucom, Head of Research & Consulting

Patrick Nally, Founder, WestNally

Malcolm Roughead, CEO, Visit Scotland

Anthony Price, GM UK/Europe, Air New Zealand

Sponsored by: Eurosport

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