Marketers, Get Into Social Search Before the Competition!

Wait, aren't social and search two different channels? Not anymore. 73% percent of Gen Z respondents to a ‪@Forbes‬ survey said they research products on social media before buying, which is why building a strategic keyword search strategy within social platforms is imperative.

Exverus Media's own Paid Search Director, Ryan Schuster, explains onstage at the May 2024 ‪@MediaPostLive‬ Search and Performance Summit in Nashville.

Founded in 2014, Exverus is a Los Angeles media agency elevating growth-stage brands through traditional & programmatic advertising, retail media networks & e-commerce, paid search, social media advertising, and OOH. Our data-driven media campaigns combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Learn more at exverus.com.