SWOT Analysis: SWOT Analysis easy explained

Easy Marketing
Easy Marketing
1.6 هزار بار بازدید - 2 سال پیش - SWOT analysis allows the company
SWOT analysis allows the company staff to analyze the internal and external environment of the company and prepare future-oriented strategic planning. The word SWOT is a combination of the words “Strengths”, “Weaknesses”, “Opportunities”, and “Threats”. “Strengths” and “weaknesses” are only related to the internal environment of the company. When analyzing the internal environment of the company, it is necessary to find answers to 2 main issues. The first question is, what are the strengths and weaknesses of this company compared to competing companies? The second issue is to set KPIs, 3-4 main performance indicators of the company. For example, it is necessary to analyze according to indicators such as the level of recognition of the brand in the market. And these should be grouped accordingly in the strengths and weaknesses of the company in the SWOT analysis table. Then it is important to develop a strategic plan on how to improve these strengths and how to mitigate the weaknesses. If you remember, “opportunities” and “threatens” are related to external factors. There may be factors in the external environment that may turn into an opportunity for the company, or there may be a change that may turn into a threat to the company. For example, a political decision, an economic event, a sociological chance, a technological development, etc. can be major influencing factors. The main points here are: “How to be utilzed by opportunities?”, “How to protect business from threats?”, “What kind of Risk Management plan can be prepared against these threats?” type of questions should be answered. It should be noted that SWOT analysis in companies should be conducted at least annually, because the internal and external environment of the company is constantly changing. And finally, if the video was useful to you, don’t forget to subscribe to the channel and like the video.

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2 سال پیش در تاریخ 1401/09/01 منتشر شده است.
1,663 بـار بازدید شده
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