Lesson 1: What is Marketing?

Welcome to Professor Online
Free Marketing Lecture

Chapter 01:
Topic 1:

What is Marketing?

It discusses the definition of marketing and help you understand the meaning of marketing in a real life context.

Text Book Reference:

Book : Principles of Marketing by Kotler and Armstrong

Course: Principles of Marketing, Introduction to Marketing, Marketing Management, Marketing Fundamentals, Fundamentals of Marketing

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