Basic Data Analysis and Interpretation of Data

This lecture explains basic data analysis and interpretation of survey data. This lecture was prepared during the COVID pandemic when classes were taking place online. Carown data used for the chi-square test comes from Dr. Dawn Iacobucci and Dr. Gilbert Churchill’s textbook “Marketing Research: Methodological Foundations.” #lecture #undergraduate #businessstudents #businessstatistics #dataanalysis #spss #spsstutorial #howto #datainterpretation #data #marketingresearch #survey #research #researchmethods #chisquaretest #chisquare #statisticalanalysis #statistics #descriptivestatistics #inferentialstatistics #surveydata #interpretation #barchart #computerskills

• #people_blogs
• #lecture_8
• #bus_320