Local SEO Strategies For Small And Medium Sized Businesses - Connecting The Dots ft. Duncan Reid

In the latest episode of the Connecting The Dots podcast hosted by FourNine Marketing, SEO expert Duncan Reid explains how SMEs can maximise their local SEO impact. Follow The Duncan Reid Consultancy on LinkedIn: uk.linkedin.com/in/duncreid Follow The Duncan Reid Consultancy on Facebook: www.facebook.com/MerseySEO/?locale=en_GB Follow FourNine Marketing on LinkedIn: uk.linkedin.com/company/fournine-marketing Follow Neil Robertson on LinkedIn: uk.linkedin.com/in/neilrobertson-contentmarketing Check out FourNine Marketing's website: www.fourninemarketing.com 0:00 - 2:03 Introduction 2:03 - 10:30 Duncan's pre-SEO background 10:30 - 20:36 Duncan's transition into SEO 20:36 - 27:07 What is SEO? 27:07 - 31:17 What is user intent in SEO? 31:17 - 50:05 Local SEO tips for SMEs 50:05 - 59:36 The importance of (good) content 59:36 - 1:07:06 Black and white hat SEO 1:07:06 - 1:12:45 Common SEO mistakes 1:12:45 - 1:19:38 Optimising for mobile devices and tablets 1:19:38 - 1:22:15 FAQ schema 1:22:15 - 1:24:59 Website heatmap tools - yay or nay? 1:24:59 - 1:29:56 Metrics to measure SEO success 1:29:56 - 1:31:32 Where to find Duncan #localseoexpert #localseotips #seoforbusiness