VALS Framework: Defined

The VALS (Values, Attitudes, and Lifestyles) Framework is a psychographic segmentation tool used in marketing and market research. It categorizes consumers into distinct groups based on their values, attitudes, and lifestyles. These groups include Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and Survivors, helping businesses tailor their marketing strategies to different consumer segments.
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