3 Most Common Biases in Consumer Judgements | From A Business Professor

As a consumer, you want to make a rational purchase. However, when you make decisions, you might unintentionally be influenced by various types of biases. For example, you would not buy organic food based on your first experience, which reminds you that it is not tasty. Even though many tasty organic foods are good for your health, your first experience might prevent you from buying other organic foods. In fact, different types of biases could heavily influence consumers’ judgment and decision-making process. So what are those biases and how have consumers been influenced? In this video, I will discuss these questions with you.

• #people_blogs
• #consumer_biases
• #mood_and_bias
• #anchoring_bias
• #negativity_bias