How To Track Conversions In Google Ads

Learn how to track conversions in Google Ads, including using the dedicated Google Ads conversion tracking using the Google Tag (previously called the 'Global Site Tag'), importing conversions from Google Analytics, and using Google Tag Manager. Plus, learn about the differences between these different conversion tracking options.

YOUR EXTRA RESOURCES:
○ Performance Max campaigns – Performance Max Campaigns in Google A...
○ Attribution in Google Analytics – What Is Attribution In Google Analyti...
○ Customer acquisition goal in Google Ads – Google Ads NEW Customer Acquisition G...
○ Google Tag Manager tutorial – Google Tag Manager Simplified - A Str...
○ Linking GA4 (Google Analytics 4) to Google Ads – How to link a GA4 to Google Ads (prev...
○ Google Ads Fundamentals course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Tag Manager course (paid) – https://www.lovesdata.com/courses/goo...

JUMP TO A TOPIC:
00:00 Introduction
00:55 Ways to track website conversions
01:28 Conversions and accuracy
03:26 Comparing conversion tracking
04:18 Attribution and conversions
04:43 Google Ads conversion tracking
14:16 Using Google Tag Manager
16:29 Other types of conversions
18:16 Import conversions from GA4 (Google Analytics 4)
19:06 Track conversions once
19:37 Conclusion

This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.

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