Laura Kray & Philip Tetlock, The Power of Counterfactual Thinking - Haas School

According to new research by management professors Laura Kray and Philip Tetlock, at the Haas School, UC Berkeley, counterfactual thinking -- considering a turning point moment in the past and alternate universes had it not occurred -- heightens ones perception of the moment as significant, and even fated. Armed with a sense that life may not be arbitrary, counterfactual thinkers, the study suggests, are more motivated and analytical in organizational settings. (2010)

The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself.

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