EP5 | The Revitalisation of Shopping Centres in South Africa (feat. Darryl Mayers)

In this episode of The Corner Office, we welcome Darryl Mayers, Strategic Advisor to Old Mutual Property.

Darryl shares his expertise on turning struggling shopping centres around, the importance of location, and adapting to changing markets. From the importance of choosing the right retailers to creating appealing shopping environments, Darryl offers invaluable insights and anecdotes from his career.

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Time Stamps:
[0:00] - Introduction
[1:20] - Darryl's background and experience
[3:15] - The specialized skill of turning around properties
[5:40] - Importance of location and adapting to changing markets
[7:30] - Market shifts and understanding different demographics
[10:00] - Retail choices and creating appealing shopping environments
[12:45] - Anecdote: Development in Mafikeng
[15:00] - Leadership and aggressive strategies in retail
[17:30] - Importance of accessibility and design in malls
[20:00] - Examples of successful malls: Sandton City and Cedar Square
[22:15] - Risks of overbuilding in malls
[24:45] - Convenience and ease of access in mall design
[27:00] - Customer experience and adapting to market changes
[29:30] - Target market preferences and maintaining mall standards
[32:15] - Practical considerations in mall design
[34:00] - Psychology of mall design and successful elements
[36:45] - Challenges in mall management and financial decisions
[39:15] - Creating a pleasant sensory experience in malls
[41:30] - Adapting retail concepts to other sectors
[43:00] - Experience with Verid and the residential market
[45:00] - Importance of branding and adapting to market conditions
[47:30] - Closing thoughts and insights