How to Define the Ideal Customer Profile and How That Is Different from Buyer Persona

Four frameworks you need to know as a marketer: https://www.dashly.io/blog/frameworks...

In this video we will cover next questions:
- What is icp ideal customer profile and how to define the ideal customer profile?
- Difference between ideal customer profile and buyer persona
- Customer profile in marketing - why do you need it?

00:00 - Intro
00:22 - Why do we apply ideal customer profile template
01:12 - How to define the ideal customer profile - main characteristics
02:44 - Buyer persona vs ideal client profile: main differences
04:17 - Why do you need ICP
05:28 - What you're going to see in the next video. Summary

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