Conversion Linker in Google Tag Manager

What is Conversion Linker? When you have at least one Google Ads tag in a Google Tag Manager container, you are asked to create a Conversion Linker tag.

But what does it do?

In this video, I will explain:
* What is the Conversion Linker tag in Google Tag Manager?
* When should you use Conversion Linker?
* Various settings of the Conversion Linker?


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