Media Under Siege: Advertising Budgets Must Be Deserved // Brian Morrissey - ADZ

Brian Morrissey, The Rebooting and Alessandro De Zanche, ADZ Strategies, discuss the current state of the media and advertising industry. They explore the evolving landscape of advertising, the role of publishers, and the need for clear strategies in media companies. Morrissey emphasizes the importance of creating economic value and the shift towards audience-centric approaches, while also reflecting on the future of media investment. Chapters: https://www.seevid.ir/fa/w/eWi016rPNNU Intro https://www.seevid.ir/fa/w/eWi016rPNNU DOJ vs. Google https://www.seevid.ir/fa/w/eWi016rPNNU The evolution of other forms of advertising channels https://www.seevid.ir/fa/w/eWi016rPNNU Media alliances vs. Curated marketplaces https://www.seevid.ir/fa/w/eWi016rPNNU Diversification of revenue streams https://www.seevid.ir/fa/w/eWi016rPNNU Overcoming the conflict of incentives https://www.seevid.ir/fa/w/eWi016rPNNU Most effective media strategies today https://www.seevid.ir/fa/w/eWi016rPNNU News media must provide value through strategies https://www.seevid.ir/fa/w/eWi016rPNNU Brand safety https://www.seevid.ir/fa/w/eWi016rPNNU The issue with the programmatic open marketplace https://www.seevid.ir/fa/w/eWi016rPNNU The media company Brian Morrissey would invest in