McKinsey Case Interview Example - Market Study

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This is a McKinsey case interview walkthrough with Lisa Bright (ex-McKinsey) and Jenny Rae Le Roux (ex-Bain). The case is an interviewer-led case using the Market Study framework.

In addition, the case includes the Market Sizing framework as an element. If you're curious to see how an expert drives a full case from start to finish, you're in the right place! You can even pull out a pen and paper and do the case alongside Lisa and Jenny Rae!

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VIDEO CHAPTERS:
0:00 Introduction
4:43 Structuring Thoughts
6:10 Initial Framework
9:51 Data Interpretation
13:40 Quantitative Questions
37:14 Conclusion
38:39 Feedback

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