How to Build Restaurant Lunch Catering Business - Restaurant Marketing Idea #restaurantsales
7.5 هزار بار بازدید -
5 سال پیش
-
When it comes to solutions
When it comes to solutions to increase lunch sales, go after the big businesses and add a restaurant lunch catering business stream. Sometimes in restaurant marketing, you have to break through the middle man and go straight to the consumer. In this video, you’re going to learn how to extend your reach far beyond your four walls and get the focused attention of the EXACT people you WANT to attract to increase lunch sales - and build a restaurant lunch catering business. (This is episode #6 in Ideas for Increasing Lunch Traffic and Sales.)
💲Get the free "Crowds" Report and videos here: https://bit.ly/Lunch-Crowds
💲 Want customers to spend more? Check out Pricing Secrets: bit.ly/3S6mWf1
👍Be sure to subscribe for more restaurant marketing ideas! kamronkarington
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⚠️ #restaurantmarketing #pizzeriamarketing ⚠️
Thanks for watching this video. Please share and comment. I read comments so please chime in and tell me what topics you'd like to learn more about.
_
About Building Restaurant Lunch Catering Business
Previously I said if you want to walk, advertise with discounts, If you want to run, go with “free.” Here’s a third option: if you wanna go warp speed, sampling is your ticket to ride because it gives you leverage beyond the capacity of your dining area. Sampling also allows you to reach 100% of the people you WANT to reach.
People are creatures of habit and if they’re not ordering from you, they’re ordering from someone else. Until YOU upset that habit, it's not going to change. So the problem you’re facing is getting “known.” And the fastest way to do that is with sampling.
Sampling takes your message outside of your four walls and it interrupts people’s habits and gets their attention. Importantly, it also invokes the reciprocity instinct most humans have. That’s the tendency to “repay” a kindness. You treated them to lunch, so they feel obligated to repay that favor. In this case, they fulfill that obligation by ordering from you in the future.
When we did sampling in my pizzeria, we mostly went after big businesses with a lot of people, like call centers, hospitals, and office complexes. It worked for us, and I suggest you do the same.
Our pizzeria menu was very unique. We had BBQ chicken pizzas, pizzas with artichoke hearts, pesto, Feta, chicken cordon bleu, and even smoked salmon and capers on olive paste. We always included these premium pizzas along with pepperoni, and vegetarian because THAT is what set us apart from all the others. Just dropping off a couple of pepperoni pizzas would NOT make the statement we wanted to make.
Understand that at some of these, you’re gonna encounter gatekeepers or security. Don’t worry. If you download the special report I've created (found here - http://bit.ly/2Pp8279) you’ll find out how to breeze right past these people and actually get them to help you.
To give you an idea of how much effort we put behind this sampling strategy, our goal was to hit 2-3 businesses every day.
If people aren't coming to you, come to them with food and it will net you some great returns, enough to build up a lunch catering business.
_
👉 Learn More About Kamron: www.kamronkarington.com/
Kamron bought a rundown, nearly bankrupt pizzeria while on a phone call to get tickets to the Rolling Stones (huh?).
Overwhelmed by dumb employees, failing equipment, and flatlined sales, he decided to sell the place and get out. But, after a night sleeping on top of the walk-in cooler, he woke up with an “a-ha” idea that changed everything.
Sales more than doubled from $12,000 a month to $28,000 in just 30 days. Three years later, sales hit a staggering $149,000 a month. That's more than 1,000% higher than when he started.
Kamron published the 400+ page Black Book Restaurant & Pizzeria Marketing Guide detailing every ad, promotion, and up-selling phrase that drove the explosive growth. The Black Book sold out on every continent except Antarctica at $600 a copy.
His marketing articles have been featured in Pizza Today, PMQ, Restaurant Startup & Growth, and Nation’s Restaurant News. His marketing seminars pulled the most massive crowds Pizza Expo has ever seen.
Kamron founded Repeat Returns in 2008 with the goal of providing an all-in-one, done-for-you marketing platform to help restaurant and pizzeria owners make the transition from hand-crank marketing to data-driven, fully automated smart marketing.
Today the Repeat Returns platform is growing sales for high-volume independents, multi-unit and franchise operators nationwide. It’s been recommended by the largest food distributors on the planet to over 400,000+ accounts.
💲Get the free "Crowds" Report and videos here: https://bit.ly/Lunch-Crowds
💲 Want customers to spend more? Check out Pricing Secrets: bit.ly/3S6mWf1
👍Be sure to subscribe for more restaurant marketing ideas! kamronkarington
_
⚠️ #restaurantmarketing #pizzeriamarketing ⚠️
Thanks for watching this video. Please share and comment. I read comments so please chime in and tell me what topics you'd like to learn more about.
_
About Building Restaurant Lunch Catering Business
Previously I said if you want to walk, advertise with discounts, If you want to run, go with “free.” Here’s a third option: if you wanna go warp speed, sampling is your ticket to ride because it gives you leverage beyond the capacity of your dining area. Sampling also allows you to reach 100% of the people you WANT to reach.
People are creatures of habit and if they’re not ordering from you, they’re ordering from someone else. Until YOU upset that habit, it's not going to change. So the problem you’re facing is getting “known.” And the fastest way to do that is with sampling.
Sampling takes your message outside of your four walls and it interrupts people’s habits and gets their attention. Importantly, it also invokes the reciprocity instinct most humans have. That’s the tendency to “repay” a kindness. You treated them to lunch, so they feel obligated to repay that favor. In this case, they fulfill that obligation by ordering from you in the future.
When we did sampling in my pizzeria, we mostly went after big businesses with a lot of people, like call centers, hospitals, and office complexes. It worked for us, and I suggest you do the same.
Our pizzeria menu was very unique. We had BBQ chicken pizzas, pizzas with artichoke hearts, pesto, Feta, chicken cordon bleu, and even smoked salmon and capers on olive paste. We always included these premium pizzas along with pepperoni, and vegetarian because THAT is what set us apart from all the others. Just dropping off a couple of pepperoni pizzas would NOT make the statement we wanted to make.
Understand that at some of these, you’re gonna encounter gatekeepers or security. Don’t worry. If you download the special report I've created (found here - http://bit.ly/2Pp8279) you’ll find out how to breeze right past these people and actually get them to help you.
To give you an idea of how much effort we put behind this sampling strategy, our goal was to hit 2-3 businesses every day.
If people aren't coming to you, come to them with food and it will net you some great returns, enough to build up a lunch catering business.
_
👉 Learn More About Kamron: www.kamronkarington.com/
Kamron bought a rundown, nearly bankrupt pizzeria while on a phone call to get tickets to the Rolling Stones (huh?).
Overwhelmed by dumb employees, failing equipment, and flatlined sales, he decided to sell the place and get out. But, after a night sleeping on top of the walk-in cooler, he woke up with an “a-ha” idea that changed everything.
Sales more than doubled from $12,000 a month to $28,000 in just 30 days. Three years later, sales hit a staggering $149,000 a month. That's more than 1,000% higher than when he started.
Kamron published the 400+ page Black Book Restaurant & Pizzeria Marketing Guide detailing every ad, promotion, and up-selling phrase that drove the explosive growth. The Black Book sold out on every continent except Antarctica at $600 a copy.
His marketing articles have been featured in Pizza Today, PMQ, Restaurant Startup & Growth, and Nation’s Restaurant News. His marketing seminars pulled the most massive crowds Pizza Expo has ever seen.
Kamron founded Repeat Returns in 2008 with the goal of providing an all-in-one, done-for-you marketing platform to help restaurant and pizzeria owners make the transition from hand-crank marketing to data-driven, fully automated smart marketing.
Today the Repeat Returns platform is growing sales for high-volume independents, multi-unit and franchise operators nationwide. It’s been recommended by the largest food distributors on the planet to over 400,000+ accounts.
5 سال پیش
در تاریخ 1398/09/05 منتشر شده
است.
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