Economic Model of Consumer Behaviour
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8 سال پیش
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The Economic Model, one of
The Economic Model, one of the oldest models of Consumer Behaviour tries to explains what a person is likely to buy and in what quantity. This model takes into consideration the behaviour of an economic man, who would give foremost importance to the monetary or financial considerations while making a decision. The ultimate objective of an individual, as per this model, is the maximization of satisfaction by investing the minimum money resources for the satisfaction of needs and wants.
Despite having certain limitations, it is one of the widely used models of consumer behaviour and is a must know for all the students of marketing and business management. This video has been converted from the class lecture notes with a voice-over prepared to explain the concepts in a lucid and easy to understand manner.
Despite having certain limitations, it is one of the widely used models of consumer behaviour and is a must know for all the students of marketing and business management. This video has been converted from the class lecture notes with a voice-over prepared to explain the concepts in a lucid and easy to understand manner.
8 سال پیش
در تاریخ 1395/04/24 منتشر شده
است.
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