GA4 Scroll Tracking Part 1: Customizing the Scroll Event

In this GA4 tutorial, we go over how to set up the Scroll Depth trigger in Google Tag Manager (GTM) in addition to how to make the GA4 scroll event more useful by adding 25%, 50%, 75%, and 100% scroll percentages and a Scrolls metric that you can pull into Explorations and Looker (formerly Data) Studio.

Check out part 2 to learn how to build a Looker Studio dashboard that heatmaps scroll depth by page! Part 2: GA4 Scroll Tracking Part 2: Building ...

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